Kentucky Sports Betting
Mobile/Online Retail
State Market Snapshot
Authorized Operators
DraftKings FanDuel BetMGM bet365 Caesars Sportsbook Fanatics Sportsbook Circa Sports theScore Bet Prime Sports
Market Notes
- Handle and growth: Kentucky generated $2.999 billion in total sports betting handle for 2025 (up ~14% from 2024). The market remains strong and competitive in 2026 with solid seasonal volumes driven by NFL, college basketball, and football.
- Market split: Mobile captures 97% of handle across 9 online skins. Retail accounts for the remaining ~3% at approximately 10 locations tied to racetracks (e.g., Churchill Downs, Turfway Park).
- Hold and tax: Statewide hold averaged around 10.2% in 2025. Operators pay 14.25% tax on online adjusted gross revenue and 9.75% on retail. This generated approximately $46.5 million in tax revenue for 2025, primarily directed to public pensions and problem-gambling programs.
- Regulatory note: The Kentucky Horse Racing and Gaming Corporation oversees the market. Prime Sports launched in early 2026 as the ninth operator. Enforcement against offshore operators remains active. No major tax changes or iGaming expansions occurred in the 2026 session.